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The Liquidity Illusion: Why Exceptional Products Fail While Inferior Ones Dominate
GTM Connect Strategic Advisory Insights Why Do Exceptional Products Fail While Inferior Ones Dominate the Market? By Matthew Stafford | Go-To-Market Partners There is a pervasive myth in the world of venture capital and early-stage growth. It is the belief that if you build a fundamentally superior product, engineer a breakthrough medical device,…